Kare’s
︎2024 MUSE Award, Silver
Kare’s is a hypothetical hotel designed for skincare brand Kiehl’s. Rooted in Kiehl’s apothecary skincare ethos, the hotel Kare’s aims to enhance people’s health from within to without, from bone to skin. Kare’s offers customers a holistic experience of getting energy from nature based on individual needs. All aged and all gendered people are deserved to get natural scientific lift-up here.
︎︎︎Customized logo type
︎︎︎Postcard Series
︎︎︎Lookbook Overview
︎︎︎Reading with Vellum Bookmarker
︎︎︎The Tip–In inside the book to reflect the authentic process of fruit to skin.
︎︎︎Collaterals
-Hero ingredients introduction fold
-Doorhanger
-Room Key Card
-Kiehl’s Product Brochure
-Notepad
-Hero ingredients introduction fold
-Doorhanger
-Room Key Card
-Kiehl’s Product Brochure
-Notepad
︎︎︎Spatial Design
Kare's will be located in Tahoe City, CA. The building will be surrounded by forest, where people can fully relax and engage in all kinds of outdoor activities under the sunshine. I utilized Midjourney to create these photos.
Kare's will be located in Tahoe City, CA. The building will be surrounded by forest, where people can fully relax and engage in all kinds of outdoor activities under the sunshine. I utilized Midjourney to create these photos.
︎︎︎To reflect the laboratory values of Kiehl’s, I experimented with plexiglass and fruit papyrus. The fluid shapes cast variable shadows, echoing my graphic language, which is a beautiful surprise.
︎︎︎Web design, it’s a unique journey for people to schedule their 24/7 routine with Kare’s.
︎︎︎Social Design
Special thanks to the photographers: Claudia Fung, Jack Li