The Museum of the Moving Image is dedicated to the art, history, and technology of film. The new visual identity aims to celebrate the beauty of this modern classical medium. While relatively new compared to the history of printing, film becomes timeless once captured by the camera and transformed into movies. We hope the audience will get fasinated to film and moving image culture at MOMI.

︎︎︎Logo Motion

︎︎︎Using circles as secondary graphic language to create posters and banners.

︎︎︎The web is designed in a minimalistic manner with consistent graphic elements.

︎︎︎Collaterals

︎︎︎Environmental & Interior Design

︎︎︎Through spatial experimentation with graphic language and movie clips, the hypothetical concept will integrate with the museum's interior. The distorted typography and furniture will creae intriguing visual effects.