The campaign was created for AT&T to connect with soccer fans across the U.S. We developed a series of new soccer clubs that celebrate the diverse and unexpected ways people in America experience the game.

Each club came to life through an iconic symbol: the jersey. Every club and jersey was designed with intention—from patterns to crests, textures to typography—giving each club its own recognizable identity and story. All of this echoes AT&T’s tagline: “Connect Changes Everything.”